Premier Foods is expanding its Ambrosia Puds range with the addition of new Fruit Puds.
Available in three flavours- Strawberry, Cherry and Tropical, these new individual desserts are being launched to offer consumers Low Fat Ambrosia Devon Custard with fruit compote on the side.
The launch is expected to continue the growth of individual desserts and further support Ambrosia as a brand within the ambient category.
The already established Ambrosia Crumble puds range has been consumed by over 1.7 million households since launch.
Premier Foods is hoping the new launch will grow the Ambient Individual Desserts Market which has grown at 6% in the last three years and Fruit Puds will help maintain this momentum and drive further growth.
Lucy Turner, ambrosia marketing controller at Premier Foods, said:
?Today?s Mums are increasingly looking for convenience and choice.
?The Puds Range offers a complete solution that can be enjoyed hot or cold by the entire family.
?Ambrosia is an iconic brand with strong taste credentials, and our new tasty Fruit Puds demonstrate our commitment to continually meeting evolving consumer needs.?
Ambrosia Fruit Puds have an RSP of 69p, come in cases of six and are available mid-August.
Related posts:
- PREMIER FOODS GROWING AMBIENT DESSERTS CATEGORY
- AMBROSIA ADDS NEW VARIANTS TO ITS DESSERT RANGE
- HARTLEY?S NEW DESSERT VARIETIES
- PREMIER FOODS RELAUNCHES MCDOUGALL?S AND CADBURY?S MIXES
- AMBROSIA UNVEILS FRESH NEW DESIGN
- PREMIER FOODS UNVEILS NEW EASTER CAKE RANGE
- Gü Chocolate Puds launches Love Pot
- Fruity sauces ?bring fun to teatime?
Source: http://www.fdin.org.uk/2011/08/new-fruit-puds-range-from-premier-foods/
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