Tuesday, July 3, 2012

The Scent of a Cat Woman

On the fifth day of the fifth month of 1921, Coco Chanel changed the scent of the world. She released Chanel No. 5 as her final vaudeville act?her only child. The perfume would grow to be ?le monstre" of the perfume industry, a $300-per-ounce, elegant mist still anchoring the multibillion-dollar Chanel empire. It succeeded where others had never tried by combining the cheap, musky scent of the courtesan demi-mondaines?the ?women of the half-world,? as Coco herself was?with the light, single florals reserved for the upper class of Parisian women. Needing a musky base note, Coco resorted to an old perfumer?s trick: scrapings of sexual pheromones from the perianal gland of the Abyssinian civet cat.

Source: http://feeds.slate.com/click.phdo?i=ea5af25f4e9fbb6c9ebc975429c05f82

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