To Build Or Not To Build, That Is The Windows Phone App Dev Question

A while back, I used one of my phone reviews as a platform to make a desperate, but necessary, plea to developers: Please build cool apps for Windows Phone 7.5. Come to find Microsoft had been making the same plea for a while, with an entire program dedicated to courting developers through the migration. It's called BizSpark, and they recently held an event in New York called Mobile Acceleration Week (just one in a series of Mobile Acceleration Weeks that take place worldwide), in which 12 startups were offered hands-on training and support to build apps for the platform. Obviously these developers had above-and-beyond support from Microsoft, but I was somewhat surprised to find that many of them are pretty infatuated with the platform. Some talked up the OS's enterprise-friendliness, while others bragged about how quickly they can build for WP7 compared to iOS and Android, while others simply prefer their app on a Metro UI. From the way that developers in general have been so hesitant to make the shift, I simply had to ask, "Why are developers — at least the ones who've moved over to WP7 — so gung-ho about Mango?" Microsoft's senior director of Windows Phone apps seemed to have the answer: "we give a f%*k."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/d5bPy9QM7LU/

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