Product Description
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, h? More >>
The Fundamentals of Business-to-Business Sales & Marketing
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Source: http://yourtopbusinessideas.com/the-fundamentals-of-business-to-business-sales-marketing/
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